Famous Italian Car Brands

The 15 Famous Italian Car Brands – From Supercars to Mainstream Vehicles.

Ever wondered what makes Italian car brands so special, and how many of the brands you may know are Italian?

Below, I’ll tell you about the 15 famous Italian car brands and the mark they left on the global automotive industry – from the sleek supercars of Ferrari and Lamborghini to my beloved Alfa Romeo to the practical family vehicles of Fiat and Lancia. 

Feel free to jump straight to the relevant sections:

Key Takeaways

  • Ferrari is renowned for high-performance sports cars and Formula One success. Its notable models include LaFerrari, 812 Superfast, and SF90 Stradale.
  • Lamborghini wins the powerful engines and striking designs race. Some of its iconic models include Miura, Countach, Aventador, and Huracán.
  • The Stellantis Group is a merger between Fiat Chrysler Automobiles and PSA Group. Its formation has strengthened global competitiveness, expedited electrification, and increased sustainability efforts.
  • Maserati was founded by the Maserati brothers in 1914, blending sportiness and elegance. Its signature models include Quattroporte, Ghibli, and MC20.

Luxury Sports and Supercar Manufacturers

Italian sportscar brands

Car brands in Italy have long been synonymous with luxury sports and supercars, captivating automotive enthusiasts with their breathtaking designs and exhilarating performance.

Some of the most renowned Italian cars include Italian luxury car brands such as:

  • Ferrari
  • Lamborghini
  • Maserati
  • Pagani
  • De Tomaso
  • Mazzanti

These brands have garnered worldwide acclaim, earning their place in the pantheon of automotive greatness. Their cars are highly sought-after due to their exceptional craftsmanship, cutting-edge technology, and unparalleled driving experience.

Let me tell you more on each brand’s distinct contributions to high-performance vehicles.


Ferrari DaytonaSP3
Stunning Ferrari DaytonaSP3 – photo by @tomasvegh68

Few names in the automotive world carry the same weight as Ferrari, right?

Founded by Enzo Ferrari in 1939, the iconic brand has become synonymous with high-performance sports cars and unparalleled success in Formula One racing. With an exciting 2023 line-up featuring models like:

  • Purusanque
  • 812 GTS
  • 296 GTB
  • SF90 Stradale
  • SF90 Spider

Ferrari continues to push the boundaries of speed and luxury.

Since the first Ferrari was born, the brand has been shaped by a relentless pursuit of performance. Enzo Ferrari’s passion for racing and innovation led to the creation of some of the most iconic and groundbreaking vehicles in automotive history.

The recent lineup is no exception, with the following models leading the charge in terms of power and style:

  • Purusanque: a mid-engine supercar
  • LaFerrari: a hybrid hypercar
  • 812 Superfast: a front-engine V12 grand tourer
  • SF90 Stradale: a plug-in hybrid supercar

Whether on the track or the open road, Ferrari remains the epitome of Italian automotive excellence.

Fascinating Ferrari Fact: One of the most iconic logos in the automotive world is the prancing horse that adorns Ferrari vehicles. The emblem, known as “Cavallino Rampante” in Italian, was adopted by Enzo Ferrari in 1923. It has an interesting origin as it was inspired by a World War I fighter pilot named Francesco Baracca, who used a prancing horse symbol on his plane. After a meeting with Baracca’s parents, who suggested it would bring good luck, Ferrari incorporated the prancing horse into his cars. Today, it symbolizes speed, power, and the racing heritage of Ferrari.

– Luca


Lamborghini Aventador SV LP750-4
Lamborghini Aventador SV LP750-4 – photo by @xxcar_shots

Lamborghini is another Italian automotive industry titan known for its powerful engines and performance-focused driving dynamics. Founded in 1963 by Ferruccio Lamborghini, the brand initially set out to outshine Ferrari in every aspect, following a disagreement between the two founders. Today, Lamborghini continues to impress with its striking designs and impressive speed, as seen in models like the Aventador and Huracán.

Iconic models such as the Miura, Countach, Diablo, Murciélago, and the more recent Aventador showcase Lamborghini’s commitment to extraordinary design and speed. The brand’s logo, featuring a bull in the center, signifies the sign of Taurus, as Ferruccio Lamborghini was born under this zodiac sign. This symbol of power and determination perfectly encapsulates the essence of Lamborghini, a brand that has consistently pushed the boundaries of automotive design and performance.

Fun Fact: Before entering the world of high-performance sports cars, Lamborghini initially focused on manufacturing tractors. Ferruccio Lamborghini, the founder, started Lamborghini Trattori in 1948, producing agricultural machinery. It was his success in the tractor business that provided the financial foundation for him to pursue his passion for sports cars. Lamborghini’s transition from tractors to creating some of the world’s most iconic sports cars adds a unique and unexpected dimension to the brand’s history.

– Luca


Maserati MC20
Amazing all-white Maserati MC20 by @graypaulmaserati_nottingham

Founded in 1914 by the Maserati brothers, Maserati has carved its own path in the Italian automotive industry, producing luxury cars that artfully blend sportiness and elegance. Vehicles like the Quattroporte and Ghibli showcase Maserati’s unique approach to performance, offering drivers a thrilling and sophisticated experience behind the wheel.

Maserati’s racing history is also notable, with the brand having produced the Gran Prix 1500 as its first sports car. Today, Maserati continues to innovate, with models like the MC20 paying tribute to the brand’s racing legacy. With a commitment to luxury and performance, Maserati remains a favorite among discerning drivers seeking the perfect blend of Italian style and power.

Logo Fact: Maserati’s iconic trident logo has a distinctive origin. It was inspired by the Fountain of Neptune in Bologna, Italy, where the Maserati brothers, the founders of the company, had their workshop. The trident, a symbol of strength and vigor, was chosen to represent the brand. The three-pronged trident also symbolizes Maserati’s dominance on land, sea, and air. This unique and symbolic logo has been an enduring emblem for Maserati since its adoption in 1920, contributing to the brand’s identity and recognition.

– Luca


Pagani Huayra
Pagani Huayra by @jimbo.car.spot (worth following!)

Founded by Horatio Pagani in 1992, Pagani Automobili is best known for its hypercars, which showcase advanced engineering and hand-built craftsmanship. The brand’s first car, the Zonda, was praised for its performance and design, setting a high bar for Pagani’s future creations. Today, Pagani continues to craft exclusive, high-performance vehicles like the Huayra, equipped with a 12-cylinder engine from Mercedes A.M.G.

Though a comparatively young automaker, Pagani has already made its mark on the world of luxury sports cars.

De Tomaso

De Tomaso, a historically significant brand, was founded in 1959 and initially focused on producing racing cars for competitions. The De Tomaso Pantera is perhaps the brand’s most widely acclaimed model, boasting a unique blend of power and style.

Though De Tomaso is currently less active in the automotive market, the legacy of the brand’s sports and luxury cars remains a proud part of Italian automotive history.

Ah, DeTomaso. DeBeauty! A wonderful shot by @nathanlovesbacon (worth following).


Mazzanti, a niche manufacturer founded by Luca Mazzanti, specializes in ultra-high-performance limited-edition sports cars. Their most notable creation, the Evantra Millecavalli, is widely regarded as the most powerful Italian supercar ever made.

With a focus on craftsmanship, tailoring, and expertise, Mazzanti crafts vehicles that offer a truly unique driving experience, capturing the essence of the Italian automotive spirit.

Mazzanti Evantra
Mazzanti Evantra V8 – photo by @black_list (check them out!)

Performance and Racing Focused Brands

Alfa Romeo and Abarth, two renowned Italian brands, have a rich history in motor racing and continue to produce high-performance vehicles that cater to enthusiasts and racing aficionados alike:

Alfa Romeo

Alfa Romeo, founded in 1910, has a storied racing history spanning over a century. Notable racing cars include the Alfa Romeo RL, Alfa Romeo P2, and Alfa Romeo 8C 2300.

Today, the brand offers powerful and fast-paced vehicles like the Giulia and Stelvio, maintaining its strong connection to motor racing and appealing to “Alfisti” enthusiasts worldwide.

I’m myself an Alfisti, having first owned an Alfa 145 more than 15 years ago, and now driving in my MY20 white Alfa Romeo Stelvio – a performance SUV that’s actually a pretty comfortable family car (as you can see in the picture below, where we carry bikes and lots of other stuff in the trunk).


Yet, my favorite one remains the stunning 8C. One need only look at the brand’s legendary 8C model to appreciate Alfa Romeo’s commitment to performance and design. More affordable Italian sports cars, like the Alfa Romeo 4C (also great and way more affordable), offer the thrill of driving a performance vehicle without breaking the bank.

With a rich history of racing success and an unwavering dedication to performance, Alfa Romeo continues to captivate the hearts of automotive enthusiasts.

Alfa Romeo 8C
Stunning Alfa Romeo 8C. Photo by @gdelissen, who shoots fantastic car photos!


Abarth, a performance brand founded by Carlo Abarth in 1949, specializes in high-performance versions of Fiat models and has a strong racing background.

With a focus on small sports cars, Abarth combines the practicality of Fiat vehicles with a racing-inspired edge, resulting in cars like the Abarth 595, which offer a unique driving experience.

Abarth’s racing heritage is evident in the design and performance of its vehicles, such as the Abarth 595 Esseesse, which pays homage to the original model from 1964.

The brand’s dedication to performance and innovation has earned it a loyal following among automotive enthusiasts, who appreciate the unique blend of power, agility, and style that Abarth cars bring.

Abarth 500
Abarth, photographed by @yellovvraven.

Mainstream and Functional Vehicles

Beyond luxury sports cars and high-performance vehicles, Italian car brands, as a part of the broader European car industry, have also made significant contributions to the world of mainstream and functional automobiles. Brands like:

  • Fiat
  • Lancia
  • DR Motor Company
  • Iveco

….have focused on producing practical, affordable, and reliable vehicles that cater to the everyday needs of drivers worldwide. Let’s start with Fiat.


Established in 1899, Fiat is the oldest vehicle brand in the country. It is renowned for its small city cars and practical family vehicles.

The Fiat 500 and Panda are two of the brand’s most iconic models, offering fuel-efficient and affordable transportation for millions of drivers worldwide.

Fiat’s focus on functionality and affordability has enabled it to maintain a strong presence in the automotive market, adapting to changing consumer needs and embracing new technologies.

Today, Fiat is part of the Stellantis group, a merger between Fiat Chrysler Automobiles and PSA Group poised to usher in a new era of innovation and sustainability for the Italian automotive industry.


Lancia, once known for its innovative and stylish cars, currently offers a more limited range of vehicles, focusing on the Ypsilon model.

Lancia’s contribution to the Italian automotive industry cannot be understated despite this shift in focus.

Lancia remains an important part of Italy’s automotive heritage, with a history of groundbreaking designs and a reputation for luxury and performance.

Lancia is synonymous with beauty and elegance. This photo by @lancia_italiancars proves this, no?

DR Motor Company

DR Motor Company, founded in 2006, specializes in modifying and selling imported cars under its brand, focusing on practical and accessible vehicles. The company has carved out a niche in the Italian automotive market, offering a range of cost-effective, fuel-efficient vehicles that cater to the needs of drivers seeking affordability without sacrificing style or performance.


Iveco, established in 1975, specializes in industrial vehicles, particularly trucks and commercial transport solutions. As a leading manufacturer of heavy-duty vehicles, Iveco plays a crucial role in the Italian automotive industry, providing reliable and efficient solutions for businesses and transport companies worldwide.

With a focus on sustainability and innovation, Iveco continues to shape the future of commercial transportation.

Famous Car Design Studios in Italy

Italian brands of cars are not only renowned for their performance and luxury but also their design and specialty vehicles.

Companies like Pininfarina, Zagato, and Fioravanti have significantly contributed to the Italian automobile industry, creating car bodies for various manufacturers and producing limited-run specialty vehicles for many Italian car companies.

I will scrutinize these design titans and their influence on automotive design.


Pininfarina, a prestigious design house established in 1930, is renowned for creating car bodies for various manufacturers, including:

  • Alfa Romeo
  • Lancia
  • Fiat
  • Peugeot
  • Bentley
  • Maserati
  • Ferrari

With a commitment to beauty and cutting-edge technology, Pininfarina has produced some of the most iconic and influential car designs in history, including the Ferrari 365 GTB/4 Daytona and the Chevrolet Rondine.

In addition to its design consultancy work, Pininfarina also produces limited-run specialty vehicles, such as the Pininfarina Battista Edizione Nino Farina and the Pininfarina B95 roadster.

Pininfarina designed Ferraris
Ferrari F40 and 250GTO – Likely the 2 most stunning Ferraris, both designed by Pininfarina. Photo credit: @concorsoitalianouae


Zagato, founded in 1919, is primarily a design consultancy known for its unique design philosophy and occasional production of limited edition bespoke cars.

With a bold and progressive approach to design, Zagato has crafted some of the most memorable and distinctive vehicles in automotive history, such as the 1938 Lancia Aprilia Sport Zagato and the 1960 Aston Martin DB4 GT Zagato.

By combining cutting-edge design with a deep understanding of automotive engineering, Zagato has impacted the world of high-performance and luxury vehicles.

Lancia Zagato
Lancia Zagato – a rare find these days. Kudos to @wolfgang_honigbraun, who made this photo.


Fioravanti, an Italian design and engineering studio founded by Leonardo Fioravanti, has been involved in developing concept cars and specialized designs, reflecting a commitment to innovation and cutting-edge design.

With a focus on pushing materials to their utmost limits and preserving the cultural essence of each project, Fioravanti has contributed to the evolution of automotive design through vehicles like the 1994 Fioravanti Sensiva, the 2000 Fioravanti F100r, and the 2001 Alfa Romeo Vola.

The Future of Sustainability and Innovation

As the automotive industry continues to evolve, car brands are demonstrating a commitment to sustainability and innovation.

With the emergence of electric and hybrid technologies, car manufacturers are poised to create cleaner, more efficient vehicles without sacrificing the style and performance for which they are renowned.

Electric Revolution: Italy’s Progress in E-Mobility

Italy’s progress in e-mobility is evident in brands like Lancia and Alfa Romeo embracing electric and hybrid technologies.

As part of the Stellantis group, these brands are taking strides towards a greener future. Lancia has committed to producing new electric vehicles (EVs) from 2026 onwards and unveiled a new electric concept car, the Ypsilon.

The Italian government is also facilitating the transition to electric vehicles, offering incentives and financial contributions to encourage the adoption of cleaner transportation options.

With a focus on developing a reliable charging infrastructure and improving battery technology, the future of electric revolution is looking bright.

The Impact of Stellantis: A New Era for Italian Automotive Industry

Stellantis car brands
Stellantis car brands

The formation of Stellantis, a merger between Fiat Chrysler Automobiles and PSA Group, marks a new era for the Italian automotive industry.

This merger brings together some of the most prominent French and Italian car brands under one umbrella, providing them access to greater resources and synergies to improve their global reach and competitiveness.

Stellantis’s impact is significant. The group invested in Turin, Italy’s car-making city, to bolster its role in low-emission vehicle production. Furthermore, Stellantis has expedited the electrification push, increasing global battery electric vehicle sales and opening up new opportunities for brands like Fiat and Alfa Romeo.

With the support of Stellantis, the future of Italian car brands in terms of innovation, sustainability, and global competitiveness is brighter than ever.

Defunct Brands: Remembering the Fallen

While many car brands in Italy continue to thrive, some have unfortunately ceased production or been absorbed by other manufacturers. Historical brands like:

  • O.S.C.A – a historic Italian car manufacturer known for producing racing cars. They operated from 1947 to 1967, contributing to the racing scene with their high-performance vehicles.
  • Autobianchi – active from 1955 to 1995, was a subsidiary of Fiat, Lancia, and later, the Fiat Group. Known for producing compact and innovative cars, including models like the Autobianchi A112.
  • Iso Rivolta – operational from 1953 to 1974, was an Italian car and motorcycle manufacturer. Renowned for producing luxury cars, including the Iso Grifo and Iso Rivolta GT
  • Isotta Fraschini, active from 1900 to 1949, was a prominent luxury car manufacturer. They produced elegant and luxurious vehicles, often favored by royalty and aristocracy.
  • Cisitalia, existing from 1946 to the early 1950s, was known for its innovative design and engineering. They produced the groundbreaking Cisitalia 202, a notable post-war sports car.

Defunct car manufacturers were once a part of Italy’s automotive industry but are no longer operational. Despite their disappearance, these fallen brands played significant roles in their time, and their contributions to the world of automotive design and performance will always be remembered.

Final Words

The world of Italian car brands is as diverse as it is captivating, encompassing luxury sports cars, high-performance vehicles, practical family cars, and innovative designs.

From the rich history of brands like Ferrari, Lamborghini, and Maserati to the exciting future of electric and hybrid technologies, Italian car manufacturers continue to make their mark on the global automotive industry.

Frequently Asked Questions

What is the most popular car brand in Italy?

In 2023, the Fiat Panda was Italy’s most popular car (for the 12th year in a row!) with around 106,000 registrations. Fiat also topped the country’s sales ranking in 2023, with 224 597 cars sold. Volkswagen and Ford followed, with approximately 130 363 and 108 813 vehicles, respectively.

How has the formation of Stellantis impacted the Italian automotive industry?

The merger of Fiat Chrysler Automobiles and PSA Group to form Stellantis has strengthened global competitiveness, expedited electrification efforts, and increased investments in sustainable vehicle production.

Are there any notable defunct Italian car brands that made significant contributions in the past?

Yes, notable defunct brands include O.S.C.A, Autobianchi, Iso Rivolta, Isotta Fraschini, and Cisitalia, each having made significant contributions to automotive design and performance.

What is the oldest car manufacturer in Italy?

Founded in 1899 by a group of industrialists led by Giovanni Agnelli, Fiat is the oldest car manufacturer in Italy. In its early years, it was the largest car manufacturer in Europe and the third-largest globally. Fiat continues to be an industry leader to this day.


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