Italian Jewelry Brands

19 Italian Jewelry Brands to Adorn Yourself With

Are you looking for Italian-made jewelry and are wondering which Italian jewelry brands have what you need? Let me introduce you to the top ones.

Below, I talk about:

Key Takeaways

  • Iconic Italian jewelry brands like Bulgari, Buccellati, Roberto Coin, and Chantecler are revered for their luxurious craftsmanship and timeless designs, often incorporating precious metals and gemstones.
  • Contemporary Italian jewelry brands such as Vhernier, Mattioli, Pasquale Bruni, and Casato are steering Italian jewelry traditions towards modernity with sleek, innovative designs and a focus on personal style.
  • A commitment to sustainability is becoming increasingly important among Italian jewelry brands, with companies like Voodoo Jewels, Bea Bongiasca, and Pepa Flaca leading the charge in eco-friendly practices and ethically conscious jewelry crafting.

Luxury & High Fashion Italian Jewelry Designers

Elegant Italian jewelry brands
From Italy with love – exquisite jewelry that exudes elegance and timeless charm

When it comes to luxury and high fashion, certain Italian jewelry brands reign supreme. Brands like:

  • Bulgari
  • Buccellati
  • Roberto Coin
  • Chantecler

are celebrated for their exceptional craftsmanship and stylish designs. They have set the bar high, redefining elegance and sophistication with each piece they create.


Timeless Bulgari jewelry
Adorn yourself with the essence of Italian luxury.

Bulgari has been crafting exceptional jewelry since the early 20th century. Utilizing precious metals and gemstones, they create stunning and enduring jewelry.

Bulgari has expanded its reach from their home in Rome, pioneering Italian jewelry houses and spreading its heritage to New York, Japan, and Europe.

One of the most famous is the “Serpenti ” collection, which features serpent-inspired designs, often seen in bracelets and watches.

The use of colorful gemstones and bold designs makes these pieces distinctive. Additionally, the “B.zero1” collection, known for its spiral motif and use of different metals, is another notable line from Bulgari.

– Luca


Exquisite Buccellati jewelry
Discover the artistry of Italy’s finest jewelry designers

Buccellati also commands attention in the luxury department of Italian jewelry brands. Known for their exquisite craftsmanship and stunning designs, Buccellati’s pieces are the epitome of sophistication and elegance.

The brand’s distinct style, characterized by highly detailed handcraftsmanship, sets it apart from other brands and gives it a unique position in the luxury jewelry market.

Founded in Milan by Mario Buccellati, the brand carries on a family legacy deeply rooted in fine Italian jewelry.

One of their notable collections is the “Hawaii” collection, featuring textured gold rings that create a layered and unique look. Buccellati is also recognized for its use of filigree, a delicate metalworking technique, which adds a distinctive touch to their jewelry.

– Luca

Roberto Coin

Roberto Coin jewelry with hidden ruby
Step into a world of elegance and sophistication with Italy’s finest jewelry collections

Roberto Coin is yet another brand that dominates the Italian high-fashion landscape. Known for its distinctive feature – a hidden ruby in every piece, Roberto Coin believes this bestows happiness and good fortune upon the wearer.

The brand offers various jewelry designs, ranging from understated elegance to lavish adornments, catering to varied tastes and occasions.

One of his most recognized collections is the “Princess Flower,” featuring floral-inspired designs with a combination of diamonds and colored gemstones.

– Luca


Discover the allure of Italian craftsmanship with Chantecler’s exquisite collections
Discover the allure of Italian craftsmanship with chantecler’s exquisite collections
Source: chantecler

Chantecler, encapsulating the vibrant spirit of Capri, is significantly influential in the luxury Italian jewelry sector.

Known for its colorful and fanciful designs, Chantecler frequently showcases motifs such as bells and various animals in its pieces.

Renowned for its expert craftsmanship, the brand uses premium materials like gold, diamonds, and precious stones, making each piece a work of art.

The “Campanelle” collection, featuring bell-shaped designs, is particularly iconic.

Brands Known For Contemporary Elegance

As the world of jewelry evolves, a new breed of Italian brands has emerged, offering modern and sleek designs that elevate the concept of contemporary elegance. Some of these brands include:

  • Vhernier
  • Mattioli
  • Pasquale Bruni
  • Casato

These favorite Italian jewelry brands are reshaping the landscape of Italian jewelry, bringing fresh perspectives to time-honored traditions.


Founded in 1984 in Valenza, Vhernier is acclaimed for its contemporary, sleek, and groundbreaking jewelry designs highlighting gold and large stones.

With boutiques spread across 19 countries, Vhernier stands out with its use of non-traditional materials like:

  • wood
  • stone
  • aluminum
  • titanium
  • fossils

This speaks to the brand’s non-conformist and experimental contemporary design spirit with a modern twist.

One of Vhernier’s signature techniques is Trasparenze, where they layer rock crystal over colored opaque minerals to create jewelry with unique optical illusions and an ethereal play of evolving colors.

The crafting of Vhernier jewelry places high importance on the wearer’s experience, focusing on comfort and convenience for those who adorn their pieces.


Under the guidance of Licia Mattioli, the brand Mattioli has carved its niche in contemporary Italian jewelry.

Celebrated for its vibrant, modern collections inspired by art, nature, and travel, Mattioli offers versatile wearable pieces that cater to personal style expression. Recognized for delivering high-quality jewelry, Mattioli combines the cachet of a renowned brand with exclusive designs that evoke enthusiasm.

One notable collection is the “Puzzle” collection, where interchangeable pieces allow wearers to create their own unique combinations. The “Lipstick” collection features playful and colorful rings reminiscent of lipstick tubes.

– Luca

Pasquale Bruni

Pasquale Bruni designs jewelry that reflects the feminine charm of modern women, which underscores their commitment to honoring femininity.

Their designs are known for their unique symbolism, such as flowers, stars, and hearts, representing different aspects of femininity.

The brand emphasizes the connection between a woman and her jewelry, creating comfortable pieces like earrings suitable for everyday life while capturing the essence of timeless beauty.


Casato also distinguishes itself within the sphere of contemporary Italian jewelry. Renowned for creating pieces that embody lightness and elegance, Casato designs twinkle and delight the wearer, making each piece a joy to behold.

Innovative & Artistic Designers

Innovative & Artistic Designers
Transforming metals and gems into timeless pieces of art

Innovative and artistic Italian jewelry brands intertwine tradition and creativity. The main culprits here include;

  • Alessio Boschi
  • Co.Ro Jewels
  • Giulia Barela Jewelry
  • Lucia Odescalchi

Alessio Boschi

Alessio Boschi receives praise for seamlessly blending modern elegance into traditional cameo jewelry, thus crafting trendsetting statement pieces. His designs are a testament to the endless possibilities of combining tradition with contemporary aesthetics.

One of his notable pieces is the “Eden” necklace, which features a stunning array of gemstones arranged in a design inspired by the biblical Garden of Eden. Another example is the “Peacock” ring, showcasing vibrant gemstones in a peacock feather motif.

– Luca

Co.Ro Jewels

Established by Costanza De Cecco and Giulia Giannini in Rome’s Monti district, Co.Ro. Jewels find their muse in the city’s famous landmarks.

Their handcrafted jewelry embraces architectural and artistic movements, infusing space, volume, and geometric shapes in their designs.

Remaining faithful to their vision of beauty and emotional resonance, Co.Ro. Jewels aim to blend traditional techniques with modern innovation, steering clear of fleeting market trends. Their designs reflect a deep appreciation for Rome’s architectural beauty and dedication to craftsmanship.

One example is the “Matera” collection, inspired by the ancient city of Matera and featuring geometric shapes reminiscent of its architecture.

– Lu

Giulia Barela Jewelry

Giulia Barela Jewelry is noted for its ‘wearable sculptures,’ merging modern design aesthetics with traditional goldsmithing methods.

With a firm focus on the wearer’s experience, each piece is designed to naturally complement the body’s curves, providing a perfect balance of wearability and aesthetics.

Giulia Barela Jewelry’s commitment lies in merging innovation with the legacy of Italian jewelry craftsmanship. Rather than following ephemeral market trends, they create pieces filled with passion and a personal interpretation of beauty.

This commitment to sustainability is also evident in their packaging, which is made from recycled paper and uses eco-friendly printing.

Lucia Odescalchi

Lucia Odescalchi crafts modern jewelry pieces that are cherished for their everlasting allure. Her pieces integrate inspirations from the past with avant-garde visions of the future, proving that the realm of jewelry design knows no boundaries.

Her jewelry uses historic techniques to combine traditional materials like gold, platinum, and precious stones with modern industrial elements such as silicone, resins, and carbon fiber.

The brand’s showroom in Rome is known as a ‘chamber of desires’ and a minimalist ‘wunderkammer’, emphasizing the brand’s exclusive and private reputation.

Jewelry Brands Specializing in Cameos

With its centuries-old tradition, Cameo jewelry occupies a unique position in Italian jewelry. Italian brands like Eredi Jovon, De Simone Fratelli, and Santagostino specialize in this art form, crafting intricate designs deeply rooted in Italian culture and history.

Eredi Jovon

Established in 1934 in Venice, the family-owned Eredi Jovon is acclaimed for its expert craftsmanship in hand-carved cameos and coral jewelry.

Their exquisite cameo jewelry showcases Sardonic shell or blue agate intricately hand-carved and set in precious metals like 18 kt gold or sterling silver, often adorned with Venetian filigree and Murano glass.

Eredi Jovon takes inspiration from Venice, with cameos depicting the city’s iconic scenes, such as the Rialto Bridge, and emblems like Saint Mark’s winged lion symbol. These pieces add a touch of Venetian elegance and tradition to their jewelry.

Also, Eredi Jovon educates customers through weekly blogs and published books on making and buying traditional Italian jewelry to promote an understanding of the artistry behind cameo jewelry.

De Simone Fratelli

Founded in 1855 in Torre del Greco, Italy, the family-run De Simone Fratelli commands respect for its proficiency in crafting coral, pearls, gemstones, and cameo jewelry.

In the early 20th century, it was one of the first Italian jewelry companies to establish connections in New York, Japan, and Europe.

De Simone Fratelli’s unique cameo creations often blend distinctive materials such as coral, pearl, and turquoise, setting them apart in the jewelry industry.

They aspire for coral jewelry to once again achieve the high status it held in the 1920s and 1930s, showcasing it as a symbol of excellence in the industry.


Santagostino, a fervent family-run enterprise, is recognized for its vibrant and mesmerizing jewelry creations. Their jewelry features distinctive nature-inspired designs, including motifs of flowers, bugs, and fruits.

Their brooches are particularly notable for their intricate detail and are often recognized as the highlight of their collection.

Italian Jewelry Brands with a Focus on Sustainability

As awareness about environmental sustainability increases, numerous Italian jewelry brands are embracing eco-friendly practices.

Brands like Voodoo Jewels, Bea Bongiasca, and Pepa Flaca lead this movement, ensuring their stunning pieces are beautiful and kind to our planet.

Voodoo Jewels

Voodoo Jewels is a brand that prioritizes sustainability and ethical consciousness during its crafting process.

It creates exquisite gold-plated jewelry focusing on the environment, making each piece a testament to its commitment to sustainability.

Bea Bongiasca

Bea Bongiasca, recognized for its unique curly-cued designs, also emphasizes sustainability.

Their unique and colorful jewelry pieces are a visual delight created consciously to minimize environmental impact.

Pepa Flaca

Sustainability is also a major focus for Pepa Flaca. The company uses sustainable methods and materials to create jewelry, ensuring its stunning pieces are environmentally friendly.

They even advise customers on caring for their jewelry, recommending gentle cleaning methods to maintain its quality and sustainability.

Shopping for Italian Jewelry: Tips and Tricks

The myriad of stunning Italian jewelry pieces available can be a bit daunting. But don’t fret! Here are a few tips and tricks to remember when shopping for Italian jewelry.

  • Gain knowledge about different Italian jewelry styles, brands, and designers. Understanding specific designs’ historical and cultural context will enhance your appreciation and help you make informed choices. I developed a fascination for Art Nouveau-inspired pieces. The intricate designs and nature motifs, as seen in Bulgari’s “Mediterranean Eden” collection, resonate deeply with me.
  • Identify your style preferences, whether luxurious and high fashion, contemporary elegance, or innovative and artistic. This clarity will guide your search and make the selection process more enjoyable. Pieces like Vhernier’s “Calla” earrings perfectly encapsulate the contemporary elegance I gravitate towards with their sleek lines and innovative design.
  • Regardless of style, prioritize craftsmanship. Look for pieces that showcase meticulous detailing, quality materials, and expert artisanship. Well-crafted jewelry not only looks better but also tends to be more durable. The attention to detail in Buccellati’s “Ramage” bracelet, with its delicate gold filigree work resembling branches, exemplifies the artistry I appreciate in jewelry.
  • Embrace a sustainable mindset by choosing brands that prioritize ethical practices, use eco-friendly materials, and contribute positively to the environment and local communities. This ensures your purchase aligns with your values. I admire how Pomellato embraces responsible practices, such as using ethically sourced gemstones in their “Nudo.”
  • Look for pieces that evoke emotions or have a personal connection. Whether it’s a story behind the design, a brand’s ethos, or the cultural significance of a particular piece, establishing an emotional connection enhances the meaning and value of your purchase. The “Cameo di Venezia” necklace, crafted using traditional techniques, reflects the rich history of cameo artistry and resonates with my love for preserving cultural traditions.


To sum up, with its exquisite craftsmanship and timeless elegance, Italian jewelry holds a coveted place in the world of fine jewelry.

Whether it’s luxury and high fashion brands like Bulgari and Buccellati, contemporary elegance brands like Vhernier and Mattioli, or innovative and artistic design brands like Alessio Boschi and Co.Ro Jewels, there’s an Italian jewelry piece for every style and occasion.

Frequently Asked Questions

What distinguishes Bulgari’s jewelry from other brands, and what iconic collections are they known for?

Bulgari is renowned for its bold and luxurious designs, often featuring vibrant gemstones. One of their iconic collections is the “Serpenti,” which showcases serpent-inspired motifs in bracelets and watches, adding a distinctive touch to their jewelry offerings.

What sets Vhernier apart in terms of design, and could you highlight a specific collection that showcases their unique style?

Vhernier is known for its contemporary and innovative designs. The “Calla” collection exemplifies their style with sleek lines and geometric shapes, offering a modern and sophisticated aesthetic that distinguishes them in Italian jewelry.

How does Buccellati incorporate traditional craftsmanship into their jewelry, and which collection exemplifies this heritage?

Buccellati is celebrated for its intricate goldsmithing techniques and delicate filigree work. The “Ramage” collection beautifully showcases their craftsmanship, featuring designs inspired by nature with detailed goldwork resembling intertwined branches and leaves.

What is Co.Ro Jewels’ distinctive feature, and can you highlight a collection that reflects its contemporary approach to design?

Co.Ro Jewels is known for its contemporary and architectural designs. The “Matera” collection, inspired by the ancient city of Matera, features geometric shapes reminiscent of its architecture, highlighting Co.Ro Jewels’ commitment to modernity and unique design elements.


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